We don't believe in imposing a corporate culture on people either, a company's culture arises naturally from the people who work for it. And ours are challenging and talented, hardworking and fun-loving. We work closely in teams; there's nothing we do that can't be improved on by talking amongst ourselves, testing our ideas and rethinking what's be taken for granted. This is a process which starts with our CEO, Hugh Wallace, and runs through the company like a seam; we work together, and work with passion, diligence, foresight and flair.