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"We wanted a design which repositioned a|wear as a fashion destination. Douglas Wallace gave us an innovative and highly targeted retail environment which has exceeded expectations and positively affected the bottom line" Bill Simpson, Group Design Controller, Brown Thomas Group The brief for this project was to design a fresh new look for this womenswear chain of stores run by the Brown Thomas Group. The aim of the design team was to create a retail store that made shopping a relaxing and enjoyable experience. To communicate a|wear's image effectively, our design needed to understand the customers perfectly. The environment appears modern and at the younger end of the market, but is not intimidating to customers. Graphics and signage reinforce the lifestyle statement using full-length graphic panels built into the display system. |
