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"What Douglas Wallace has created for Brown Thomas is a highly innovative and targeted consumer environment which has exceeded ambitious sales targets by 33%" Bill Simpson, Group Design Controller, Brown Thomas We have worked with the Brown Thomas Group since 1985, developing their brand and store design for numerous stores in Dublin, Cork, Limerick and Galway. Over that time brands such as the BT2 concept store and the A|Wear outlets have developed radically into very successful brands in their own right. We united a group of independent stores under the Brown Thomas umbrella to create one powerful international brand. Our design strategy was fundamental for Brown Thomas to broaden its customer base without alienating its existing upmarket clientele. The Brown Thomas flagship store in Dublin is now internationally recognised as a destination retail experience. |
