DWFW have recently completed a major remodelling and refurbishment of the Mercedes Showroom in Belfast for the Isaac Agnew Group.

The challenge presented by the brief was to expand the retail area and service reception to effectively double the operating capacity on a site that was already overdeveloped. The solution involved relocating the workshop in to an adjacent building and removing the staff canteen to a new facility shared with a neighbouring showroom.

The showroom extension into the existing workshop area, with no natural light, raised an interesting opportunity to create a contrasting retail environment through the effective use of artificial light. A double height frameless glazed box and an exciting graphic display draws the eye, and the customer, into the new showroom area where ‘the car is the star’.

The client’s desire for a high quality, contemporary design was achieved through interpreting the slightly dated Mercedes corporate image in an innovative manner. Frameless glazing, clean lines and a cool palette of colour and materials enabled us to create a styling that reflected the premium brand image of Isaac Agnew and Mercedes.